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Chatbots. A/B split tests. Complicated marketing funnels. Forget them all.
If you’re running a small business, none of these things should be your focus.

The digital marketing strategies that deserve your attention are the unsexy ones.

In this post, we’ll cover seven of those strategies and how to make them work for you based on experience rather than just theory.

What I have been working on (UPDATE AFTER THREE YEARS)
Whelp, this blog (The Coding Diaries) hasn’t been updated in three years! I’ve started chronicling some code notes on codenotes.tumblr.com, which you can follow if you are so inclined.

I am still a developer at ActionKit, campaigning software for large progressive non-profits like MoveOn.org, Indivisible, ONE, the ACLU, and 350.org. I know a bit more than front-end (Python, Django, SQL) now.

In this fiercely competitive environment, companies are frantically looking for ways to capture and retain people’s attention. As we go about our daily lives, the endless stream of visual stimulation gushing at us from animated ads on the street, videos on our mobiles, not to mention our social media feeds, creates a sense of constant movement that is vying for our attention.

Australian illustrator Sofia Varano employs a variety of techniques – from watercolours to digital manipulation – to create vibrant, playful artworks. She explains more about her process in an interview with Creative Boom: “My illustrations are stylistically clean, created using flat shapes and minimalistic yet vibrant gradients.

In this post I’m going to show you how to scale your content marketing.

(Step-by-step)

In fact, this process has helped me publish 326,649 words of blog content over the last year.

Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more.

And in today’s post I’ll show you exactly how I scaled up.

In branding and website design, colors really matter.
Why?

Research shows that 62-90% of snap purchase decisions are driven purely by the perception of colors.

Choosing the right website color scheme is what makes it memorable, trustworthy, attractive, and profitable. The first impression is everything.